Last week, Renault upped the ante for front-wheel drive models by setting a new lap record at the Nurburgring Nordschleife with its more powerful Mégane Renaultsport Trophy. The 265-horsepower strong special edition posted a lap time of 8 minutes and 7.97 seconds in the hands of Renault test driver Laurent Hurgon, smashing the previous record for a front-wheel drive model held by the older generation Mégane RS R26.R by nine seconds. Buckle up, sit tight and enjoy the record run in the video after the break.
One of Europe’s finest hot hatches is about to get better as Renault is readying a new edition of the Megane RS that will be unveiled to the world on June 17, 2011. The French carmaker released a teaser video of the car from the test runs at the Nurburgring racetrack in Germany. However, that’s about all Renault is willing to reveal for now so we’ll have to wait and see what kind of upgrades the car will feature and if a power boost and / or a weight reduction and chassis enhancements are part of the package.
Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different.
Race car drivers are a funny bunch. In this video, we see Brazilian Formula 1 driver and the nephew of the late three-time Formula One world champ Ayrton Senna, Bruno Senna, behind the wheel of the new Renault R30 at the Circuit de Spa-Francorchamps in Belgium. “Oh,” you say in your most jaded tone, “How interesting.” Well it is interesting, as Senna is driving this 2,400 cc (146.5 cu in) single-handed while filming the action with a camera phone.
