Lexus Wants to Target Younger Buyers with New 2011 LS 460 Touring Edition

How do you attract younger buyers into your showrooms? The easy to say, but evidently hard to follow-through, answer would be to design a vehicle(s) from scratch that caters to the needs of the all important 35-to-55-year-old male demographic.
So what happens when you want to do something about it…yesterday? Well, obviously, the most cost and time efficient method is to enhance the range of your model with a sport trim level. And that is exactly what Lexus is attempting with the latest addition to its top-end model.

Renault Wind Roadster and Lexus CT200h

Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different.

Lexus LS 600h L Getting Prepped for the Wedding of Prince Albert II of Monaco

With monthly average sales of around 2,000 units this year, Lexus’ cars continue to be a scarce commodity on Europe roads and we somehow doubt that being crowned the official vehicle of His Serene Highness [very sic…] Prince Albert II of Monaco will help improve the Japanese automaker’s position in the market.

Lexus LS 600h L Getting Prepped for the Wedding of Prince Albert II of Monaco

With monthly average sales of around 2,000 units this year, Lexus’ cars continue to be a scarce commodity on Europe roads and we somehow doubt that being crowned the official vehicle of His Serene Highness [very sic…] Prince Albert II of Monaco will help improve the Japanese automaker’s position in the market.

2010 Lexus LS Sales and production

the Lexus LS ranked second globally in flagship sales, next to the Mercedes-Benz S-Class' 85,500 units, with 71,760 Lexus LS sedans sold worldwide, and over half the total coming from outside the U.S. market.In 2008, U.S. sales fell 42% amidst the late-2000s recession, mirroring the overall decline of the luxury car market.



the updated 2010 Lexus LS

2010 Lexus LS 600h L Hybrid:

2010-lexus-ls-460l-15.jpg

2010 lexus ls 600h l prices

Detailing of Lexus LS 600h L

2010 Lexus LS Sedan — Leaked

Lexus LS 460. « 2010 Wolf

2010 Lexus LS 600h L Hybrid

2010 Lexus LS 460 SZ

2010 Lexus LS 460 1 Specs


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