Showing posts with label Ram. Show all posts
Showing posts with label Ram. Show all posts

Wednesday, June 15, 2011

Chrysler and EPA Working on Hydraulic Hybrid System for Passenger Cars [with Video]


Chrysler and the U.S. Environmental Protection Agency (EPA) today announced a new partnership to explore the possibility of adapting the EPA's hydraulic hybrid system for passenger cars and light-duty vehicles. Developed by the EPA, the hydraulic hybrid system is currently used in industrial applications, including large delivery trucks and refuse trucks, but Chrysler, keen on developing a new portfolio of hybrid vehicles, wants to adopt it for use on passenger vehicles.

Friday, May 6, 2011

Chrysler’s Ram Truck Brand to Debut New ‘Guts. Glory. Ram.’ Tagline


Following in the footsteps of its sister brands Dodge, Chrysler and Jeep, the Chrysler LLC Group’s Ram Truck division is relaunching its marketing strategy with a new tag line that will make its official debut during this weekend’s TV broadcast of the Kentucky Derby racing event, which the company is an official sponsor.

The firm’s new motto is ‘Guts. Glory. Ram’ and according to the Auburn Hills-based group, it pays homage to the history of Ram Truck Brand and “represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck”.

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Chrysler’s Ram Truck Brand to Debut New ‘Guts. Glory. Ram.’ Tagline


Following in the footsteps of its sister brands Dodge, Chrysler and Jeep, the Chrysler LLC Group’s Ram Truck division is relaunching its marketing strategy with a new tag line that will make its official debut during this weekend’s TV broadcast of the Kentucky Derby racing event, which the company is an official sponsor.
The firm’s new motto is ‘Guts. Glory. Ram’ and according to the Auburn Hills-based group, it pays homage to the history of Ram Truck Brand and “represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck”.