Ad Watch: Land Rover Defender Passport

The clever minds over at RKCR/Y&R, a UK-based advertising agency, have created this new print campaign called ‘Passport’ for Land Rover’s rugged Defender 4x4. The ad shows an open passport with the airport stamps outlining the shape of the short-wheelbase Defender. Without using any words, the ad clearly conveys the message that the original Land Rover model is a vehicle aimed at adventurous travelers. Very clever indeed. 

Land Rover Ad Suggests you can get Away with Anything Inside an LR4

Land Rover vehicles are known for offering a high level of security to their occupants, but does that apply only to traffic accidents? Well, if we are to believe a new U.S. campaign for the LR4/Discovery SUV, the feeling of safety inspired by a Land Rover vehicle goes well beyond road accidents.