A pair of security cameras mounted inside and outside of a store allegedly located in Mexico (according to the Youtube poster), caught an accident involving a dangerously careless driver of a BMW 1-Series hatchback on film. The video captured the middle-aged man in the BMW as he slowly entered the parking lot. For some unknown reason, he didn’t come to a stop and continued his way as if there was nothing in front of him. Once inside the store, the reckless driver (20 seconds into the video) –get this- adjusts his exterior mirror as he puts the car in reverse to exit the shop and almost hits the cashier in the process! Amazingly, no one appears to have been injured. Watch the video footage after the jump.
This first official promo of the new F10 BMW M5 attempts to give us a more dynamic view of the Bavarian sports saloon with scenes from the track. For some reason though, BMW has masked most of the video with a dramatic but redundant music soundtrack since most of us are interested in hearing the sounds of the twin-turbocharged 4.4-liter V8 engine.
After the unveiling of the 2012 1-Series 5-door hatchback, it is time for BMW’s marketing team to take over and promote the Bavarian automaker’s latest product. The German company created a series of short films around the 1-Series starring two brothers, named Freddy and Adam. According to the script, Freddy is an actor and a model leaning towards metrosexuality, while Adam dislikes cameras and works with architects, and is the wilder one of the two brothers. The goal here is to show off the double nature of the 1-Series hatchback, and especially the introduction of the two new trim lines, Sport and Urban, both of which gain bespoke interior and exterior design as well as equipment features.
Unless you are able drive into to an enclosed garage nearby, there’s not really much you can do to protect your car -or anything else in danger for that matter- if you are caught out in a severe hail storm. However, this doesn’t mean that some people won’t try to prevent the inevitable like this owner of a previous generation BMW 5-Series sedan. Said to be a Croatian tourist on a visit to Slovenia, the owner of the Bimmer attempted to save the body of his beloved car by covering it up with whatever he could find. In this case, the only available items were some clothes he had in a plastic bag. Somehow, it doesn't seem like such a great idea... Watch the clip right after the break.
The hype surrounding the upcoming M5 continues with a new video released by BMW showing the Bavarian firm’s high-performance sedan being tested at the company's Miramas proving grounds in the south of France. Given that the M5 is scheduled to be unveiled at the Frankfurt motor show in September, these are probably the final rounds of testing before production begins.
Here is yet another failed attempt to load a vehicle on a truck. In fact, this one is much worse –albeit far less costly- than the Porsche Carrera GT incident we showed you back in April. This time, the protagonist is a BMW - from what we can tell in this grainy video, an E36 3-Series Coupe. As you can see for yourself in the surveillance footage in the video after the break, the driver of the bimmer, slammed the pedal to the metal as he was going up the ramp, and the result, well, let’s just say is painful yet humorous at the same time.
Back in 1997, Ferrari and Shell released a stunning commercial shot in the Mojave Desert in southeastern California, featuring a Formula 1 car being refueled by a Shell airplane. Fast forward to 2011 and BMW USA has remade the famous ad, albeit in a slightly different manner.
