
The price of the body kit in Japan starts out at ¥382,600 ($4,160). The body kit includes of a grille, front and rear bumpers, a side skirt set, rear diffuser, and a wing - all in carbon fiber. The 20in Rays wheels seen in the picture are apparently priced separately.
The Gran Turismo G37 itself was originally designed by Polyphony Digital, the Sony-owned video game development company that has done the entire blockbuster Gran Turismo video game series.


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